The INTERNATIONAL JOURNAL OF MARKETING CASES AND RESEARCH is an international, double-blind peer-reviewed journal for academicians and practitioners of marketing area. It aims to contribute to the marketing discipline by providing high-quality, original research that advances marketing knowledge and techniques. As marketers increasingly draw on diverse and sophisticated methods, its target audience is comprised of marketing scholars, practitioners (e.g., marketing research and consulting professionals) and policymakers.

Its aims to be at the frontrunner role of the marketing field with a particular focus on bringing contemporary ideas to market. The journal embraces innovative research with the potential to spur future research and influence practice. Hence, it welcomes contributions in various aspects of marketing. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or path breaking. All submissions must be interesting, relevant to marketing, sufficiently rigorous both methodologically and conceptually, and written in clear, concise and logical manner.

More specifically, it publishes paper that focus on,

• Addressing the interface between academic insights to industrial applications in bridging the industry-academic gap.