INTERNATIONAL JOURNAL OF MARKETING CASES AND RESEARCH

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Phone: +1 (425) 591-3818
Society for Makers, Artists, Researchers and Technologists (Smart Society™)
Address: 6408 Elizabeth Ave SE, Auburn 98092, Washington, USA

INTERNATIONAL JOURNAL OF MARKETING CASES AND RESEARCH
(IJMCR)
Online ISSN (2997-2817)
ISSN(Online):2689-8500 ISSN(Print):2691-5197

Welcome To IJMCR

INTERNATIONAL JOURNAL OF MARKETING CASES AND RESEARCH is published by the Society for Makers, Artists, Researchers and Technologists (SMART). The IJMCR is the leading academic journal for cases in business and related disciplines. The IJMCR publishes outstanding industry-based cases dealing with issues in all functional aspects of industry. All manuscripts are double-blind refereed by Editorial Board members and reviewers in the appropriate discipline. The journal publishes two issues a year.

Aim & Scope

The INTERNATIONAL JOURNAL OF MARKETING CASES AND RESEARCH is an international, double-blind peer-reviewed journal for academicians and practitioners of marketing area. It aims to contribute to the marketing discipline by providing high-quality, original research that advances marketing knowledge and techniques. As marketers increasingly draw on diverse and sophisticated methods, its target audience is comprised of marketing scholars, practitioners (e.g., marketing research and consulting professionals) and policymakers.

Its aims to be at the frontrunner role of the marketing field with a particular focus on bringing contemporary ideas to market. The journal embraces innovative research with the potential to spur future research and influence practice. Hence, it welcomes contributions in various aspects of marketing. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or path breaking. All submissions must be interesting, relevant to marketing, sufficiently rigorous both methodologically and conceptually, and written in clear, concise and logical manner.

More specifically, it publishes paper that focus on,

  • Addressing the interface between academic insights to industrial applications in bridging the industry-academic gap.

Publisher

The Society for Makers, Artists, Researchers and Technologists (SMART) is a US and Canada based non-profit society with the goal of creating a pool of unique ideas, thoughts in the form of short, power packed talks for propelling others to excel in their respective fields. It serves as a platform for Makers, Artists, Researchers and Technologists to bring forth their views to the entire world.  It publishes high quality peer-reviewed International Journals like American Journal of Advanced Computing (AJAC), International Journal of English Learning and Teaching Skills (IJELTS), American Journal of Physical Sciences and Applications (AJPSA), etc

Indexing