INTERNATIONAL JOURNAL OF MARKETING CASES AND RESEARCH

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Phone: +1 (425) 591-3818
Society for Makers, Artists, Researchers and Technologists (Smart Society™)
Address: 6408 Elizabeth Ave SE, Auburn 98092, Washington, USA

Editorial Board

Editor-in-Chief (EIC):

Prof. (Dr.) Sandip Anand

Professor,University of Allahabad, Prayagraj (Allahabad),
Uttar Pradesh,India

Email: [email protected]

Managing Editor(s):

Prof. (Dr.) Subrata Chattopadhyay 

Professor, Institute of Engineering & Management, Kolkata, India

Email: [email protected]

Prof. (Dr.) Dipak Saha 

Professor, Institute of Engineering & Management, Kolkata, India

Email: [email protected]

Global Editorial Advisory Board:

Prof. Ashish Chandra

Professor, College of Business, University of Houston,
Clear Lake, Houstan, Texas, USA

Email: [email protected]

Prof. Justin Paul

Professor, University of Puerto Rico, USA & University of Reading, UK

Email: [email protected] , [email protected]

Prof. Antti Talonen

Associate Professor (Dosentti), Administrative Science, Faculty of
Management and Business, Tampere University, Finland

Email: [email protected]

Prof. Veland Ramadani

Professor of Entrepreneurship and Family Business at Faculty
of Business and Economics, South-East European University,
North Macedonia

Email: [email protected]

Dr. Sudhir Rana

Associate Professor, College of Healthcare Management & Economics,
Gulf Medical University, UAE

Email: [email protected]

Dr. Ghulam Ali Arain

Associate Professor of Organizational Behavior, Suleman Dawood School of
Business, Lahore University of Management Sciences, Pakistan

Email: [email protected]

Prof. (Dr.) Mahboob Ali

Professor, Dhaka School of Economics, Dhaka University

Email: [email protected]

Dr. Monomita Nandy

Professor -Finance Brunel University, UK

Email: [email protected]

Dr. Oyenuga Michael

Veritas University, Abuja, Nigeria

Email: [email protected]

Prof. Nandan Sengupta

Anglia Ruskin University, United Kingdom

Email: [email protected]

Prof. (Dr.) Satyajit Chakrabarti

Director, Institute of Engineering & Management, Kolkata & Pro- Vice
Chancellor, University of Engineering & Management, Kolkata, India

Email: [email protected]

Prof. (Dr.) Mohuya Chakraborty

Principal, Institute of Engineering & Management-Kolkata (Ashram Campus)
& Dean-HRDC, IEM-UEM Group, Kolkata, India

Email: [email protected]

Prof. Anupam Bhattacharya

Principal, Institute of Engineering & Management-Kolkata
(Management House), Kolkata, India

Email: [email protected]

Prof. Sundeep Singh Sondhi

Dean-Management, University of Engineering & Management, Kolkata, India

Email: [email protected]

Prof. (Dr.) Rabin Majumder

Professor, Institute of Engineering & Management, Kolkata, India

Email: [email protected]

Prof. (Dr.) Sujit Dutta

Professor, Institute of Engineering & Management, Kolkata, India

Email: [email protected]

Prof. (Dr.) Anuja Pandy

Professor-AIMA & Head-India Case Research Centre, All India
Management Association, New Delhi, India

Email: [email protected]

Dr. Avinash K  Shrivastava

Associate Professor-Management Information System Analytics and
Quantitative Techniques, IMI-Kolkata, India

Email: [email protected]

Prof. Isita Lahiri

Professor, Dept. of Business Administration, University of Kalyani,
West Bengal, India

Email: [email protected]

Professor Kavita Sharma

Professor of Marketing, Department of Commerce, Delhi School of
Economics, University of Delhi, New Delhi, India

Email: [email protected]

Deepali Naair

Chief Marketing Officer, IBM, India & South Asia

Email: [email protected]

CMA (Dr.) D P Nandy

Senior Director (Studies), The Institute of Cost Accountants of India, India

Email: [email protected]

Dr. Anupam Das

Associate Professor Humanities & Liberal Arts in Management,
IIM-Kozhikode, India

Email: [email protected]

Aniruddha Nag

Manager-Operations, TATA-Air India Eastern Region, Kolkata, India

Email: [email protected]

Dr. Ishita Chatterjee

Associate Professor, Dept. of Psychology, University of Calcutta,
West Bengal, India

Email: [email protected]

Prof.(Dr.) Sumati Roy

Professor, Indian Institute of Social Welfare & Business Management,
Kolkata, India

Email: [email protected]

Prof. (Dr.) Dipa Mitra

Associate Professor, Indian Institute of Social Welfare & Business Management,
Kolkata, India

Email: [email protected]

Prof. Sangeeta Sahney

Professor, IIT-Kharagpur, India

Email: [email protected]

Associate Editors:

Dr. Udit Chawla

Associate Professor, University of Engineering & Management, Kolkata, India

Email: [email protected]

Prof. Dibyendu Chattaraj

Professor, Institute of Engineering & Management, Kolkata, India

Email: [email protected]

Prof. Arunava Dalal

Assistant Professor, University of Engineering & Management, Kolkata, India

Email: [email protected]

Prof. Joyshree Dutta

Assistant Professor, University of Engineering & Management, Kolkata, India

Email: [email protected]

Prof. Bikash Mondal

Assistant Professor, Institute of Engineering & Management, Kolkata, India

Email: [email protected]

Prof. Kaushik Kumar Ganguly

Assistant Professor, Institute of Engineering & Management, Kolkata, India

Email: [email protected]

Prof. Kalyanbrata Ghosh

Assistant Professor, University of Engineering & Management, Kolkata, India

Email: [email protected]

Developmental Editor

Dr. Biswadeep Chaudhuri

Asso. Prof. Dept. of Biotechnology, University of Engineering & Management,  India (Developmental Editor)

Email: [email protected]

Developmental Editor

Dr. Biswadeep Chaudhuri

Asso. Prof. Dept. of Biotechnology, University of Engineering & Management,  India (Developmental Editor)

Email: [email protected]