Volume 1 Issue 1

INTERNATIONAL JOURNAL OF MARKETING CASES AND RESEARCH

Phone: +1 (425) 591-3818
Society for Makers, Artists, Researchers and Technologists (Smart Society™)
Address: 6408 Elizabeth Ave SE, Auburn 98092, Washington, USA

1. Study of Hydroxypatite(HAp) Based Biocompatible Composite Matrix for Osseous Tissue Regeneration

DOI: doi.org/10.15864/ajabtr.111

3. The Effects of Honey on Root Generation in Plant Cutting

DOI: doi.org/10.15864/ajabtr.113

INTERNATIONAL JOURNAL OF MARKETING CASES AND RESEARCH

Volume: 1, Issue: 1 @June 2025

eISSN: 2997-2817

Publication
Washington 98092, USA

Table of Contents

Cases

Handwoven Jamdani Sari: Neo business practices in Bangladesh
1-9
Muhammad Mahboob Ali
Rural Craft in West Bengal: Pattachitra Perspective
10-14
Nilanjan Ray and Dillip Kumar Das
InQube
15-19
Udit Chawla and Subrata Chattopadhyay
Mo Bus
16-16
Udit Chawla and Subrata Chattopadhyay

Research Articles

Impact of Augmented Reality on Marketing Effectiveness
27-29
Md. Mahfuzur Rahman Mallick and Dipak Saha
Sustainable Marketing Strategy of Green Hotel: A Qualitative Study
40-50
Pratim Chatterjee, Namrata Chakrabortty, Rimjhim Neogi and Moumita Bhaumik
Exploring the Impact of Digital Marketing on the Performance of Startups
51-59
Rakesh Garai and Preeti Sharma
The Future of AI in Marketing: Predictions and Trends for the Next Decade
60-67
Rhythm Mukherjee and Preeti Sharma