INTERNATIONAL JOURNAL OF MARKETING CASES AND RESEARCH
Phone: +1 (425) 591-3818
Society for Makers, Artists, Researchers and Technologists (Smart Society™)
Address: 6408 Elizabeth Ave SE, Auburn 98092, Washington, USA
Editorial Board
Editor-in-Chief (EIC):
Prof. (Dr.) Sandip Anand
Professor,University of Allahabad, Prayagraj (Allahabad),
Uttar Pradesh,India
Managing Editor(s):
Prof. (Dr.) Subrata Chattopadhyay
Professor, Institute of Engineering & Management, Kolkata, India
Email: editor.mmcasestudy@iem.edu.in
Prof. (Dr.) Dipak Saha
Professor, Institute of Engineering & Management, Kolkata, India
Global Editorial Advisory Board:
Prof. Ashish Chandra
Professor, College of Business, University of Houston,
Clear Lake, Houstan, Texas, USA
Email: Chandra@uhcl.edu
Prof. Justin Paul
Professor, University of Puerto Rico, USA & University of Reading, UK
Email: justin.paul@upr.edu , j.paul@reading.ac.uk
Prof. Antti Talonen
Associate Professor (Dosentti), Administrative Science, Faculty of
Management and Business, Tampere University, Finland
Email: antti.talonen@helsinki.fi
Prof. Veland Ramadani
Professor of Entrepreneurship and Family Business at Faculty
of Business and Economics, South-East European University,
North Macedonia
Email: v.ramadani@seeu.edu.mk
Dr. Sudhir Rana
Associate Professor, College of Healthcare Management & Economics,
Gulf Medical University, UAE
Email: dr.sudhir@gmu.ac.ae
Dr. Ghulam Ali Arain
Associate Professor of Organizational Behavior, Suleman Dawood School of
Business, Lahore University of Management Sciences, Pakistan
Email: drghulamaliarain@gmail.com
Prof. (Dr.) Mahboob Ali
Professor, Dhaka School of Economics, Dhaka University
Email: pipulbd@gmail.com
Dr. Monomita Nandy
Professor -Finance Brunel University, UK
Email: monomita.nandy@brunel.ac.uk
Dr. Oyenuga Michael
Veritas University, Abuja, Nigeria
Email: oyenugam@veritas.edu.ng
Prof. Nandan Sengupta
Anglia Ruskin University, United Kingdom
Email: nandan.sengupta@aru.ac.uk
Prof. (Dr.) Satyajit Chakrabarti
Director, Institute of Engineering & Management, Kolkata & Pro- Vice
Chancellor, University of Engineering & Management, Kolkata, India
Prof. (Dr.) Mohuya Chakraborty
Principal, Institute of Engineering & Management-Kolkata (Ashram Campus)
& Dean-HRDC, IEM-UEM Group, Kolkata, India
Email: mohuyacb@iem.edu.in
Prof. Anupam Bhattacharya
Principal, Institute of Engineering & Management-Kolkata
(Management House), Kolkata, India
Prof. Sundeep Singh Sondhi
Dean-Management, University of Engineering & Management, Kolkata, India
Email: sundeep.sondhi@uem.edu.in
Prof. (Dr.) Rabin Majumder
Professor, Institute of Engineering & Management, Kolkata, India
Email: rabin.mazumder@iem.edu.in
Prof. (Dr.) Sujit Dutta
Professor, Institute of Engineering & Management, Kolkata, India
Email: sujit.dutta@iem.edu.in
Prof. (Dr.) Anuja Pandy
Professor-AIMA & Head-India Case Research Centre, All India
Management Association, New Delhi, India
Email: apandey@aima.in
Dr. Avinash K Shrivastava
Associate Professor-Management Information System Analytics and
Quantitative Techniques, IMI-Kolkata, India
Email: a.shrivastava@imi-k.edu.in
Prof. Isita Lahiri
Professor, Dept. of Business Administration, University of Kalyani,
West Bengal, India
Email: pipulbd@gmail.com
Professor Kavita Sharma
Professor of Marketing, Department of Commerce, Delhi School of
Economics, University of Delhi, New Delhi, India
Email: ksharma.dse@gmail.com
CMA (Dr.) D P Nandy
Senior Director (Studies), The Institute of Cost Accountants of India, India
Email: studies.director@icmai.in
Dr. Anupam Das
Associate Professor Humanities & Liberal Arts in Management,
IIM-Kozhikode, India
Email: anupamdas@iimk.ac.in
Aniruddha Nag
Manager-Operations, TATA-Air India Eastern Region, Kolkata, India
Email: aniruddha.nag@airindia.com
Dr. Ishita Chatterjee
Associate Professor, Dept. of Psychology, University of Calcutta,
West Bengal, India
Email: icapppsy@caluniv.ac.in
Prof.(Dr.) Sumati Roy
Professor, Indian Institute of Social Welfare & Business Management,
Kolkata, India
Email: sumati_ray@yahoo.co.in
Prof. (Dr.) Dipa Mitra
Associate Professor, Indian Institute of Social Welfare & Business Management,
Kolkata, India
Email: askdipa@gmail.com
Prof. Sangeeta Sahney
Professor, IIT-Kharagpur, India
Email: sahney@vgsom.iitkgp.ac.in
Associate Editors:
Dr. Udit Chawla
Associate Professor, University of Engineering & Management, Kolkata, India
Email: udit.chawla@uem.edu.in
Prof. Dibyendu Chattaraj
Professor, Institute of Engineering & Management, Kolkata, India
Prof. Arunava Dalal
Assistant Professor, University of Engineering & Management, Kolkata, India
Email: arunava.dalal@uem.edu.in
Prof. Joyshree Dutta
Assistant Professor, University of Engineering & Management, Kolkata, India
Email: joysri.Dutta@uem.edu.in
Prof. Bikash Mondal
Assistant Professor, Institute of Engineering & Management, Kolkata, India
Email: bikash.mandal@iem.edu.in
Prof. Kaushik Kumar Ganguly
Assistant Professor, Institute of Engineering & Management, Kolkata, India
Prof. Kalyanbrata Ghosh
Assistant Professor, University of Engineering & Management, Kolkata, India
Email: kalyanbrata.Ghosh@uem.edu.in
Developmental Editor
Dr. Biswadeep Chaudhuri
Asso. Prof. Dept. of Biotechnology, University of Engineering & Management, India (Developmental Editor)
Email: biswadeep.chaudhuri@uem.edu.in
Developmental Editor
Dr. Biswadeep Chaudhuri
Asso. Prof. Dept. of Biotechnology, University of Engineering & Management, India (Developmental Editor)
Email: biswadeep.chaudhuri@uem.edu.in