INTERNATIONAL JOURNAL OF MARKETING CASES AND RESEARCH
Phone: +1 (425) 591-3818
Society for Makers, Artists, Researchers and Technologists (Smart Society™)
Address: 6408 Elizabeth Ave SE, Auburn 98092, Washington, USA
VOLUME 1 ISSUE 1
Table of Contents
Cases
- Handwoven Jamdani Sari: Neo business practices in Bangladesh
Muhammad Mahboob Ali
Page no- 1-9
- Rural Craft in West Bengal: Pattachitra Perspective
Nilanjan Ray and Dillip Kumar Das
Page no- 10-14
- InQube
Udit Chawla and Subrata Chattopadhyay
Page no- 15-19
- Mo Bus
Udit Chawla and Subrata Chattopadhyay
Page no- 16-16
Research Articles
Impact of Augmented Reality on Marketing Effectiveness
Md. Mahfuzur Rahman Mallick and Dipak Saha
Page no- 27-29Sustainable Marketing Strategy of Green Hotel: A Qualitative Study
Pratim Chatterjee, Namrata Chakrabortty, Rimjhim Neogi and Moumita Bhaumik
Page no- 40-50Exploring the Impact of Digital Marketing on the Performance of Startups
Rakesh Garai and Preeti Sharma
Page no- 51-59The Future of AI in Marketing: Predictions and Trends for the Next Decade
Rhythm Mukherjee and Preeti Sharma
Page no- 60-67